Stories create connections. To create connections, relationships and successful enterprise, our story needs to communicate to the interests of all of the audiences we have or would like to create a relationship with.
Our story introduces ourselves, who we are, our interests, what we do, what we contribute, what we are doing, how it will contribute, and the opportunities we create and contribute.
We build our brand by living our story. If we tell our story well, we will be able to live it, in the ongoing operation and development of the enterprise – and others will be able to articulate and tell it for us.