Automatically creates a history of the development of the community of interest and the enterprises contributed to and contributing to the community.
Gives interested parties a gathering place to communicate (communication channel) – the audience is defined by common interest – communicating their story and what they are communicating.
Stories articulate the opportunities the enterprise creates and contributes.
All Communication Centres hold each other accountable = more integrity
People are better informed.
Creates connections between enterprises with information, ideas and opportunities.
People collaborate around ideas.